Yoko McCann Marketing
RockLove Jewelry
Integrated Product Launch Campaign
The Challenge
Support licensed product launches and grow engagement for a fandom-focused jewelry brand serving passionate entertainment and pop culture communities.
My Role
Led content strategy and launch marketing across social, email, and digital channels. Developed campaign narratives around new product releases, coordinated creator partnerships, managed launch calendars, and translated product launches into community-driven storytelling that resonated with both existing customers and new audiences.
Results
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Supported multiple successful licensed product launches
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Expanded creator and influencer partnerships to increase brand visibility
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Increased community engagement through social-first storytelling and fan-focused content
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Strengthened brand consistency across social, email, and e-commerce touchpoints
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Helped connect product launches to broader community conversations and fandom moments
Example: ALIEN collection launch
Preview Email | Launch Email | Blog | Preview Social (below) | Launch Social
This is an example of a campaign successfully connecting product storytelling and fandom engagement across multiple touchpoints, creating a cohesive launch experience while maintaining a consistent brand voice throughout the customer journey.
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Madison Mountaineering
Social Strategy & Content Planning
The Challenge
Client needed a stronger social presence and clearer content strategy to educate audiences about the foundation's mission, fundraising efforts, and community impact.
My Role
Conducted a comprehensive social media audit, identifying opportunities to strengthen content quality, audience engagement, and platform performance. Developed strategic recommendations and a content roadmap focused on storytelling, community impact, and Instagram best practices. Created and edited a video content series highlighting the organization's Water ATM initiative, including copywriting and content optimization.
Results
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Improved content consistency and overall content quality
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Established clear content pillars to guide future storytelling
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Developed strategic recommendations to strengthen engagement and audience connection
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Created a sustainable content planning framework for ongoing growth
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Provided actionable insights to help modernize the organization's Instagram presence
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Yoko McCann
Content Creation & Community Building
The Challenge
Build a personal brand around fandom, travel, collectibles, and storytelling while creating consistent, engaging content across multiple platforms and growing an audience around shared interests.
My Role
Develop and execute content strategy across YouTube, Instagram, TikTok, and other social platforms. Responsible for content planning, filming, editing, copywriting, publishing, community engagement, performance analysis, and identifying new content opportunities. Created recurring content series designed to foster audience connection and long-term engagement.
Results
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Grew YouTube channel to 2,200+ subscribers while building an engaged multi-platform audience
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Developed multiple recurring content series focused on travel, collectibles, lifestyle, and storytelling
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Produced short-form and long-form content from concept through publication
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Built an active community through consistent audience engagement and authentic storytelling
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Gained experience as an on-camera creator, developing content that balances entertainment, personality, and brand storytelling
Examples of Content Styles
Brand partnerships | Storytelling (travel vlogs) | Lifestyle | Fitness
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Additional Experience
The projects featured here represent a snapshot of my work. Throughout my career, I've helped brands including Funko, Super7, FiGPiN, and RockLove Jewelry connect with passionate audiences through community-building, content creation, product launches, creator partnerships, and social media strategy. My work spans consumer products, entertainment, nonprofit organizatinos, and creator-driven brands, always centered on building authentic connections through storytelling and community.